As I’ve frequented the Seattle farmer’s market scene over the past decade, I’d always seen Loki Fish Company and sometimes bought smoked salmon from them. Since I moved to the Rainier Valley, Columbia City has been my market though my wife and I also like to go to West Seattle some times as well. At one point I signed up for Loki’s newsletter and began checking out their online store, then one day last year I approached Loki and asked them about their interest in having me produce some online videos for them in exchange for salmon. As a small family business that was ecologically oriented and hyper local, with the desire to increase the visibility for online shoppers to find their smoked salmon and other awesome products, they immediately recognized the benefits both sharing their story and SEO (search engine optimization-wise) to be had by growing a video presence.
So Pete and Dylan came over to my studio one day to discuss the arrangement and the next week I was out with them on Puget Sound filming them fishing for salmon one fall night. Floating in Elliot Bay on a gorgeously clear late September afternoon into the evening, over a few beers and some salmon bellies, it came out that Dylan and I were both Pitzer College graduates which was another positive layer in the relationship. It was the first time I’d been on a boat in Puget Sound and also my first time on a small commercial fishing boat and it was wild. We left Fishermen’s Terminal which Pete’s been fighting to preserve (discussed in the piece) around 4pm and returned some time around 3 AM, picking up Dylan along the way at Shilshole Bay Marina. It was a great night.
Months later, I connected with Pete and Dylan who were on vacation together in Kathmandu at the same time I was there filming stories for the Seattle Channel connecting Seattle and Nepal. We had some great dinner with a Nepali father and son with deep connections to Pitzer, Nepali archeologist and scholar Mukunda Aryal and his son Trailokya who went to Pitzer as well. With The Seattle Channel’s focus on telling local green stories, profiling Loki in this piece was an easy choice, with a long history of local involvement, keen insight into regional environmental issues related to the ocean and beyond, and much more as Pete is also an anthropology professor at Seattle Central Community College(great link to how Pete’s students feel about his classes). So the piece uses some of the material I shot back working on the profiles for the Loki website combined with some new interview footage with Pete and archival footage from BJ Bullert’s 2001 documentary about the struggle for Fishermen’s Terminal. It’s a solid piece, nice mix of profile, insight, and inspiration. It was also great to work again with Penny Legate who wrote and reported the piece. You can find Loki selling at the University District, Columbia City, and West Seattle farmer’s markets or online at LokiFish.com or watch 11 more videos about their business on their Vimeo channel.
Dining in Kathmandu w/ the Knutsons of Loki Fish, the Aryals of Nepali Intelligencia, and Steve Brothers of Himalayan Mercantile/BMX Society
I was excited to show how a video like this can make an event come to life online, in a way that still pictures and words simply can’t. With a video, folks who have an interest in the event but wonder whether it’ll be worth their time or not can get a real sense of what’s going on here, and see and hear the testimonials of the participants. Plus, I’ve been helping to educate the group about how to share the file with their members on their blogs and website to give the piece further exposure in attracting more members to the community. Based on what’s being said here, it’s clear this group is an effective place for networking and connecting both for learning around these issues and for business. It’s my hope to make some new connections with this community so that they can begin using video as a tool to share with their customers and community the green choices that they’re making in their businesses.
On Wednesday, April 21st Pangeality Productions is both sponsoring and filming the entire Go Green 2010 Sustainable Business Conference at the Seattle Hyatt Hotel in downtown. It promises to be a great gathering with a wide spectrum of both presenters and attendees, and a wide coalition of sponsorship from local community and environmental organizations, as well as city agencies and local businesses. After the conference, we’ll edit and package the videos to be available with a password to conference attendees on the conference website. Pangeality Productions will also have a booth in the vending area to share and connect with conference attendees and ideally connect with local green businesses and industries ready to use the power of video to share their products and services with the world. Looking forward to it.
The new banner drying at the print shop
Printing new Pangeality Prodcutions banner for conference booth
Yesterday I spent the day down at Safeco Field for the Seattle Mariner’s opening day with my client Cedar Grove Composting. Cedar Grove is taking all of the thousands of pounds of food scraps left behind at the ballpark, and instead of them going to a landfill, turning them into compost that’ll then be used among other things in the planters and landscaping around the ball park. Unfortunately not on the field which would be the ultimate application but in the flowers and trees surrounding the park which is pretty great. And not only the foodscraps and green waste, but Cedar Grove provides many of the food trays and napkins, and even corn based plastic cups and utensils at the snack bars throughout the park. And in addition to Safeco Field, Cedar Grove has similar partnerships with The Seattle Seahawks at Qwest Field, The Washington Convention Center, The University of Washington and over 2,000+ other businesses and event facilities around Puget Sound. Very impressive, a great client who I’m excited about continuing to work with and share with Seattle this leadership in large scale urban sustainability practices. At Safeco, I was actually following around 2 guys in meat and banana costumes asking Mariners fans about their own understanding of compost and how they felt about knowing the Mariners were leaders in Major League Baseball environmental practices. When you consider how many millions of people go to baseball games across America every year and the impact it could have if similar practices were implememnted at other ball parks. That would be hundreds of millions of tons of material diverted from landfills and turned into a healthy byproduct that would otherwise have been waste.
