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New PP Seattle Channel Video on Local Sustainable Family Fishing Business

Posted by Leonard on May, 3, 2010

As I’ve frequented the Seattle farmer’s market scene over the past decade, I’d always seen Loki Fish Company and sometimes bought smoked salmon from them.  Since I moved to the Rainier Valley, Columbia City has been my market though my wife and I also like to go to West Seattle some times as well. At one point I signed up for Loki’s newsletter and began checking out their online store, then one day last year I approached Loki and asked them about their interest in having me produce some online videos for them in exchange for salmon.  As a small family business that was ecologically oriented and hyper local, with the desire to increase the visibility for online shoppers to find their smoked salmon and other awesome products, they immediately recognized the benefits both sharing their story and SEO (search engine optimization-wise) to be had by growing a video presence.

So Pete and Dylan came over to my studio one day to discuss the arrangement and the next week I was out with them on Puget Sound filming them fishing for salmon one fall night. Floating in Elliot Bay on a gorgeously clear late September afternoon into the evening, over a few beers and some salmon bellies, it came out that Dylan and I were both Pitzer College graduates which was another positive layer in the relationship. It was the first time I’d been on a boat in Puget Sound and also my first time on a small commercial fishing boat and it was wild.  We left Fishermen’s Terminal which Pete’s been fighting to preserve (discussed in the piece) around 4pm and returned some time around 3 AM, picking up Dylan along the way at Shilshole Bay Marina.  It was a great night.

Months later, I connected with Pete and Dylan who were on vacation together in Kathmandu at the same time I was there filming  stories for the Seattle Channel connecting Seattle and Nepal.  We had some great dinner with a Nepali father and son with deep connections to Pitzer, Nepali archeologist and scholar Mukunda Aryal and his son Trailokya who went to Pitzer as well. With The Seattle Channel’s focus on telling local green stories, profiling Loki in this piece was an easy choice, with a long history of local involvement, keen insight into regional environmental issues related to the ocean and beyond, and much more as Pete is also an anthropology professor at Seattle Central Community College (great link to how Pete’s students feel about his classes). So the piece uses some of the material I shot back working on the profiles for the Loki website combined with some new interview footage with Pete and archival footage from BJ Bullert’s 2001 documentary about the struggle for Fishermen’s Terminal. It’s a solid piece, nice mix of profile, insight, and inspiration. It was also great to work again with Penny Legate who wrote and reported the piece. You can find Loki selling at the University District, Columbia City, and West Seattle farmer’s markets or online at LokiFish.com or watch 11 more videos about their business on their Vimeo channel.

Dining in Kathmandu w/ the Knutsons of Loki Fish, The Aryals of Nepali Intelligencia, and Steve Brothers of <a href=

Dining in Kathmandu w/ the Knutsons of Loki Fish, the Aryals of Nepali Intelligencia, and Steve Brothers of Himalayan Mercantile/BMX Society

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