YouTube As A Business Tool
Online video is emerging at a blazing speed, and is about way more than just entertainment. This force is transforming the way we use and experience the web, and communicate with each other. It is also equally rapidly evolving as a tool of business.
Getting content up, understanding how to distribute it, and capitalizing on the power of video are as important as the content itself, because video is working for you even when it’s not being watched.
Having video content on your website boosts your site in search results, and when the icon for that video shows up next to regular text links, searchers are drawn to it both visually over the other results and because people prefer to watch than to read.
At the heart of this reality, is the power of YouTube, a global powerhouse of online video content. Consider that Google owns YouTube, which makes them inherently likely to point searches to their own product to keep you within their stable per se.
My Own YouTube History
I became a YouTube master via a strange but informative path. A video I made in 2007 went viral and for 2 days straight, was the #1 most watched video in the world. So my overall exposure grew and I developed a huge audience for my channel, which now has 2,000 subscribers with over 10 million views. From that foundation, I learned a lot about the global power of YouTube, and have taken that insight and put it to work for my clients. Often, I post the work I’m producing for clients on my own channel as well, where the video is seen by a sympathetic audience and get’s more views there than on the original channel it was intended for.
Above are a few of the YouTube channels that we have created for our clients. Some of them have chosen to embed those videos into their sites using YouTube as the player, while others use the original files. Each has it’s own advantages and disadvantages which is something we discuss when we begin putting your videos to work once we’ve produced them.