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New Client Video Submission For TED2012 Full Spectrum Auditions

Posted by Leonard on April, 21, 2011

Recently, I had the opportunity to create a submission video for a former client applying to The TED2012 Full Spectrum Auditions. Last year I’d worked with Emily Lauderback of Color In Space to create a series of videos to market and promote her ‘Dwelling Palettes’ and to share her talk “The Feng Shui of Color”. She was particularly excited about the synchronicity between her work with full spectrum paints, and the TED idea of Full Spectrum reflecting “the rich use of technologies, formats and styles to make an impact on an audience”. Emily is a Seattle based color consultant, and she’d contacted me with limited time before the application deadline. Below is the video I created on short notice using the content we’d produced for previous projects, but integrating new still images and edited down to the 1 minute submission requirement, which needed to be uploaded to YouTube, then linked to in the application.

Emily’s unique Dwelling Palettes are 8 themed color palettes she’s created that people can purchase on her website to coordinate color schemes for their painting projects and decorating plans. The 8 customized palettes include: Bungalow, Cabana, Penthouse, Cottage, Estate, Hut, Cabin, and Villa, and are described with pairings like organic and calm, rich and earthy, elegant and refined, etc.

“Using the Color in Space approach means that the twelve colors in the palette may be used as the roadmap for your entire interior. Don’t just think of the swatches as paint! One color could work as your sofa, another as the rug, and another as a dominant color in a piece of art. Don’t stop there, use them to guide the tile on the backsplash in your kitchen too! You will then have the confidence that the color you choose from the palette for the paint will certainly flow with the other decor items and architectural finishes you have. The twelve colors complement each other and overall create a very harmonious atmosphere. ”

The video showcases Emily’s public speaking skills, introduces the concept of ‘metamerism’, and highlights some of her portfolio. If her submission is accepted, Emily’ll be flying to Manhattan in May to audition live with the TED judges. Good luck to Emily, and here’s to hoping that the world may one day be exposed to ‘metamerism’ and the changing character of color by sun and light.




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