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International Food Bloggers Conference Cooking Demonstration with Krusteaz Baking Mixes

Posted by Leonard on September, 4, 2014

Recently I provided live video coverage of the International Food Bloggers Conference here at The Westin Hotel in Seattle, specifically for a demonstration session with Krusteaz and their easily made baking mixes. With a large crowd in a big ballroom, they wanted to make sure attendees had a close up view of what was going on up front and the live feed back projected onto a giant screen visible to all. At the conference, thousands of food bloggers from around the US come together to talk recipes and trends and all kinds of other food related ideas and poducts. In this session, Krusteaz was demonstrating 6 simple recipes and talking generally about how best to use their products. I liked that the overall thrust of the session was how versatile their whole line is and in encouraging people to experiment heavily with how to use their mixes and to get creative with their recipes. Krusteaz is a local company based here in Tukwila, WA, though I was working with an east coast based public relations house that specializes in clients in the food industry. We’d worked together previously on a big live canning and cooking demo at The Pike Place Market and with AllRecipes.com on events they were hosting. Unfortunately, these quick Iphone photos I shot during filming don’t do much to showcase the ballroom crowd and cooking demo.
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