Sweet Grass Farm, The Best Beef For My Family

One of my favorite recent projects has been working with Scott Meyers of Sweet Grass Farm on Lopez Island here in NW Washington state. SGF is raising Kobe Wagyu beef, that is considered by local chefs and food writers to be some of the best beef in the world. I spent some time on the farm with Scott on 2 separate trips, both times shooting b-roll around the pasture, and speaking on such a wide variety of topics including water conservation, bovine terminology, grasslands management, seasonal care, birth and calving, slaughter, and so much more.
SGF mainly direct markets their beef, so the majority of their product goes to families in the region who they sell directly to with no middle man. They also sell to a few select markets and restaurants but the vast majority is straight to the consumer, where they don’t slaughter any animals who haven’t already been accounted for before hand. For me, this type of marketing video is the most clear expression of what Pangeality Productions is best at- giving you the ability to connect with your customers in an authentic voice, telling your story and sharing your values. Segments that came out of the project which SGF now uses in their marketing include The Best Steak Ever? Why I Call Myself a Farmer and Not a Rancher, What’s In a 30lb Box, and Ear Tagging and Selenium Injection. This is a short video that gives the best overview of the work I produced for Sweet Grass Farm, and here is a testimonial that Scott did for Pangeality Productions, discussing how this approach of creating a series of short videos that each stood as it’s own video worked to reach, educate and entertain their customers. We’ve still got another hand full of videos in the pipeline but these were the first set that Scott chose to roll out.

Why I Call Myself A Farmer Not A Rancher from Pangeality Productions on Vimeo.